Our good friends at Hagerty do some amazing work within the Vintage and Classic car community, including some great articles and videos which feature vehicles such as the Gow Job!
Strange name, right? Before the term “hot rod” was in vogue (many early gearheads actually found the term derogatory), the preferred nomenclature was “gow job” or simply “gow.”
Most people consider the genesis of hot rodding to take place after WWII, when soldiers returned to the U.S. fascinated by mechanized transportation and eager to use their newfound mechanical skills. However, these pre-war gow jobs were the true pioneers. (At the time, the term “hot rod” was reserved for the retro equivalent of a vape-smoking dude-bro in his straight-piped 350Z.) Gows were machines of function over form and often sported a somewhat ragged appearance, thanks to their builders’ penchant for removing “unnecessary” body panels to save weight in early land speed and beach racing.
While the term is usually applied to hopped-up Model-Ts, the etymology of the word “gow” goes back to the 1800s and the Cantonese word for opium, “yao-kao.” The term was used in horse racing to describe drugged-up or “gowwed-up” horses, and the phrase made a short leap to early hot rods that were similarly hopped up for performance. It wasn’t until the post-war era that “hot” evolved to describe something cool, hip, or fast and “hot rod” became the universal term for a modified car.
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