New Rider Demographics

I've been reading some more articles about riding, and in this case, riders. And what I read is backed up a fair bit by what I noticed at the Motorcycle Shows in both Calgary and Edmonton, which we just wrapped up.

It seems the motorcycle industry has been doing very well in the past few years, based on the baby boomers and their disposable income to help purchase 'the toys'. With that demographic hitting mid stride and possible staying the same in sales, the motorcycle industry is placing an emphasis on expanding across all segments of the population. Within that segment is the growing demographic of women riders, traditionally smaller in the past but now estimated to account for 12% to 15% of all new buyers of motorcycles and mopeds and scooters.

Certainly, many motorcycle manufacturers recognize women's growing interest in motorcycles and are offering up ways to alter bikes to 'fit' women, such as lowering seats. More interestingly, our friends at Torch Motorcycles, are actually doing anatomical studies on women as they relate to the ergonomics of motorcycles, with design considerations for seats, clutch and brake levers and other such factors. Torch not only works within that sphere but encourages women to extend their interest in motorcycles from just riding to a more 'hands on' approach, with bike building and mechanics, apparel design and lots of other cool stuff. 

One of Torch's affiliates, Christine, is hand's on for sure!